📘 Question
Our client, BrewCo, is a mid-sized U.S. beverage company known for its canned cold brew coffee products. Historically, BrewCo has grown rapidly, with sales increasing at 15% per year as it expanded into grocery stores nationwide. However, over the past year, growth has slowed significantly to just 3% year-over-year.
The CEO is unsure whether this slowdown is due to market saturation, increasing competition, internal distribution challenges, or a combination of factors. Bain has been brought in to assess the situation and help develop a growth acceleration strategy.
What areas would you explore first to understand why sales growth has slowed?
📊 Case Exhibit
Your answer:
Our client, BrewCo, is a mid-sized U.S. beverage company known for its canned cold brew coffee products. Historically, BrewCo has grown rapidly, with sales increasing at 15% per year as it expanded into grocery stores nationwide. However, over the past year, growth has slowed significantly to just 3% year-over-year.
The CEO is unsure whether this slowdown is due to market saturation, increasing competition, internal distribution challenges, or a combination of factors. Bain has been brought in to assess the situation and help develop a growth acceleration strategy.
What areas would you explore first to understand why sales growth has slowed?
📊 Case Exhibit