⚠️ For the best experience, please view this page on desktop.
📘
Plug and Pay
Your client manufactures and operates public electric vehicle (EV) charging stations. They’re considering expanding to all Target store parking lots in the United States. To evaluate this opportunity, they’ve asked you to estimate the total annual revenue opportunity if they were to install and operate EV chargers at every Target location nationwide.
Your answer:
Your response will be saved to your account for you to review.
Answer Saved!
Oops! Something went wrong while submitting the form.
Your answer has been saved.
📋 Solution:
Plug and Pay
Step 1: Estimate the Number of Target Stores
Start by estimating how many stores Target might reasonably operate across the U.S.
- U.S. population ≈ 330 million
- Assume one Target store serves ~150,000 people (since it's a large-format retailer, often serving a region or cluster of zip codes)
- 330M ÷ 150K = ~2,200 stores
Round this to ~2,000 stores for simplicity.
Step 2: Estimate Chargers and Sessions per Store
Assume each store installs 6 EV chargers in its parking lot.
Each charger handles ~4 sessions per day, based on moderate usage.
- 6 × 4 = 24 sessions per store per day
- 24 × 365 = ~9,000 sessions per year per store
Step 3: Estimate Revenue per Charging Session
Assume:
- Each session delivers ~30 kWh
- EV drivers pay ~$0.30 per kWh
→ 30 × $0.30 = $9 per session
Step 4: Estimate Revenue per Store
- 9,000 sessions × $9 = ~$80,000 per year per store
Step 5: Scale to All Target Stores
- 2,000 stores × $80,000 = ~$160 million per year
Final Answer
Estimated annual revenue opportunity from EV chargers at all Target stores: ~$160 million