Our client, NorthBridge Retail, is a national omnichannel retailer experiencing strong e-commerce growth but a steady decline in overall profitability. Despite record online traffic and an expanding BOPIS (buy-online-pickup-in-store) program, operating margins have eroded over the past two years. OC&C has been engaged to analyze the channel-level economics and advise whether the company should double down on BOPIS, launch a paid subscription model, or adjust pricing and delivery strategy to restore profit growth. The case will focus on understanding customer economics, operational cost drivers, and the trade-offs between scale and profitability.

Our client, NorthBridge Retail, is a national omnichannel retailer experiencing strong e-commerce growth but a steady decline in overall profitability. Despite record online traffic and an expanding BOPIS (buy-online-pickup-in-store) program, operating margins have eroded over the past two years. OC&C has been engaged to analyze the channel-level economics and advise whether the company should double down on BOPIS, launch a paid subscription model, or adjust pricing and delivery strategy to restore profit growth. The case will focus on understanding customer economics, operational cost drivers, and the trade-offs between scale and profitability.