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Your client, FitPlus, wants to understand which age groups to target for membership growth and coaching upsells. The exhibit shows, by age group: % active members in that age band, % likely to buy coaching, the recommended plan type, and the average monthly price and cost.
Which single age group looks most attractive on profit per member (price − cost), and what simple action would you take to capture it?
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Your answer:
📋 Solution:
Both 25-34 and 35-44 have a profit of $25 and are the frontrunners of the group in terms of profitability. That said, 25-34 has a larger active base (28%) and highest coaching propensity (12%), making it the most attractive overall to focus on. Winner: 25–34.
Next Step: Launch a targeted Premium + coaching bundle for 25–34 (e.g., first month coaching included, easy upgrade in app), with paid social/digital to drive sign-ups.
