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Your client, PetWell Vet, is considering where to focus marketing for wellness plan sales. The exhibit shows, by pet age group: % of active patients, % likely to buy a wellness plan, a recommended plan type, and average price vs. cost per month.
Which single age group is most attractive on profit per member (price − cost), and what simple action would you take to capture it?
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Your answer:
📋 Solution:
Winner: 1–3y — profit per member is $20 (45–25), tied for highest, but this group has the largest base (32% of patients) with strong wellness interest (18%), making total profit potential the best.
Action: Run a simple “Healthy Start” push for the Standard+ plan—offer an easy sign-up at checkout with autopay and a small intro perk (e.g., 10% off first 3 months), targeted to owners of 1–3y pets via reminders and digital ads.
