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Electric Bus Entry
Our client is a traditional diesel bus manufacturer considering entering the electric bus market. How would you evaluate whether this entry is attractive?
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📋 Solution:
Electric Bus Entry
Clarifying Questions:
• Is the client targeting public transit agencies, private operators, or both?
• Is this intended as a full strategic pivot or a complementary offering?
Solution:
I would structure this into two primary questions: Is the market attractive, and can we compete effectively?
- Market attractiveness
• Size the electric bus market and forecast adoption trends.
• Assess government incentives and emissions regulations.
• Evaluate customer willingness to transition from diesel.
- Competitive capability and economics
• Assess our technological readiness and R&D requirements.
• Evaluate cost structure differences versus diesel production.
• Analyze expected margins and break-even volume.
