Clarifying Questions:

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• Is the client targeting public transit agencies, private operators, or both?
• Is this intended as a full strategic pivot or a complementary offering?

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Solution:

I would structure this into two primary questions: Is the market attractive, and can we compete effectively?

1. Market attractiveness
   • Size the electric bus market and forecast adoption trends.
   • Assess government incentives and emissions regulations.
   • Evaluate customer willingness to transition from diesel.

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2. Competitive capability and economics
   • Assess our technological readiness and R&D requirements.
   • Evaluate cost structure differences versus diesel production.
   • Analyze expected margins and break-even volume.

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