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Premium Snack Slowdown
Our client is a mid-sized premium snack manufacturer whose revenue growth has slowed significantly over the past two years. Management wants to accelerate top-line growth. How would you structure your approach?
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📋 Solution:
Premium Snack Slowdown
Clarifying Questions:
• Is the slowdown occurring across all product lines or concentrated in certain categories?
• Is the client focused on domestic growth, international expansion, or both?
Solution:
I would structure this around three growth avenues: deepening existing markets, expanding into new markets, and portfolio innovation.
- Penetration in existing markets
• Analyze distribution coverage and shelf placement with current retailers.
• Evaluate pricing and promotional strategy effectiveness.
• Identify opportunities to increase purchase frequency among current customers.
- Geographic or channel expansion
• Assess expansion into new regions or export markets.
• Explore alternative channels such as direct-to-consumer or foodservice.
• Evaluate partnerships with major retailers for broader reach.
- Product and portfolio expansion
• Identify adjacent product categories aligned with brand positioning.
• Assess demand for healthier or functional variants.
• Explore limited-time offerings to drive incremental traffic.
