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Regional Rail Expansion
Our client is a regional rail operator seeking to increase ridership over the next three years. How would you structure this?
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📋 Solution:
Regional Rail Expansion
Clarifying Questions:
• Is the objective revenue growth or ridership growth specifically?
• Are ticket prices regulated or flexible?
Solution:
I would structure this around demand stimulation, pricing optimization, and service expansion.
- Demand stimulation
• Identify underpenetrated commuter segments.
• Evaluate marketing and employer partnership opportunities.
• Assess service awareness and convenience gaps.
- Pricing optimization
• Evaluate fare structure and discount programs.
• Assess elasticity across peak and off-peak hours.
• Explore subscription or loyalty-based pricing.
- Service expansion and quality
• Analyze route frequency and reliability.
• Evaluate opportunities to add new routes.
• Assess service quality improvements to drive retention.
