Your client is the mayor of Metroville, a mid-sized U.S. city of 1.5 million residents. The city faces rising traffic congestion, underserved neighborhoods, and increasing public dissatisfaction with existing bus and subway systems. The mayor is considering investing in a city-sponsored "MicroTransit" pilot—a fleet of app-based electric shuttle vans designed to provide flexible, on-demand transit access to high-need communities. Your firm has been hired to assess whether to proceed, and if so, how to structure the rollout.

Your client is the mayor of Metroville, a mid-sized U.S. city of 1.5 million residents. The city faces rising traffic congestion, underserved neighborhoods, and increasing public dissatisfaction with existing bus and subway systems. The mayor is considering investing in a city-sponsored "MicroTransit" pilot—a fleet of app-based electric shuttle vans designed to provide flexible, on-demand transit access to high-need communities. Your firm has been hired to assess whether to proceed, and if so, how to structure the rollout.