Our client, Streamly, is a global video streaming platform headquartered in the United States. Over the past seven years, Streamly has grown from a niche service into one of the top three subscription-based streaming providers worldwide. The platform operates in 45 countries, offering both original and licensed content through monthly subscriptions.

While Streamly’s subscriber base and revenue grew rapidly through the pandemic, the company has now hit a plateau. Over the past two years, global subscriptions have remained flat at around 120 million users, and margins have begun to decline. The CEO has brought in BCG to help define a growth strategy for the next three to five years.

Our client, Streamly, is a global video streaming platform headquartered in the United States. Over the past seven years, Streamly has grown from a niche service into one of the top three subscription-based streaming providers worldwide. The platform operates in 45 countries, offering both original and licensed content through monthly subscriptions.

While Streamly’s subscriber base and revenue grew rapidly through the pandemic, the company has now hit a plateau. Over the past two years, global subscriptions have remained flat at around 120 million users, and margins have begun to decline. The CEO has brought in BCG to help define a growth strategy for the next three to five years.