Top Insight:

• DTC is the fastest-growing channel (16.5% CAGR), but still relatively small at $2.8B by 2027
  → Attractive for long-term growth, but might require new capabilities

Secondary Insight:

• Retail remains the largest channel by far ($11.5B by 2027), with solid growth
  → Immediate scale opportunity, but likely more competitive and margin-constrained

Less Attractive:

• Foodservice is growing slowly (2.4%), and likely dominated by B2B relationships → lower fit for a branded consumer play

Recommendation:
Start in retail, where the client can leverage existing grocery relationships, while laying groundwork for DTC expansion if brand traction builds.