Market entry approaches can be grouped into three categories:

1. Direct Investment (Build a Local Plant)
   • Pros: Full control over operations, brand, and quality; potential cost advantages long term.
   • Cons: High capital requirement, longer setup time, regulatory complexity.
2. Local Partnership or Joint Venture
   • Pros: Faster market access, shared investment risk, benefit from local relationships.
   • Cons: Limited control over operations, potential alignment issues with partners.
3. Contract Manufacturing or Export Model
   • Pros: Low capital outlay, rapid entry, flexibility to test market demand.
   • Cons: Weaker control on quality, higher variable costs, and exposure to tariff risk.