There are several ways to go about this brainstorming question. The main idea is to present your ideas in a clear and organized way. In the below answer solution, our expert buckets their brainstorming into two MECE categories.

1. User-Centered Performance

Measures how well the service works for people — in experience, access, and equity.

Metrics:

• Average rides per van per day (utilization)
• Average wait times vs. baseline (responsiveness)
• Rider satisfaction scores (user experience)
• % increase in transit access in pilot zones (reach)
• Change in access for low-income or underserved zones (equity)

Why this bucket? Focuses on individual outcomes: are people using it, are they better off, and are we serving the right communities?

2. System-Level Impact

Assesses financial viability, environmental benefits, and broader system efficiency.

Metrics:

• Cost per ride
• Farebox recovery ratio
• GHG emissions avoided
• Reduction in single-occupancy vehicle trips

Why this bucket? Captures how MicroTransit supports the larger transportation system and citywide goals — budget, sustainability, and traffic reduction.