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MicroTransit in Metroville

Case Interview Practice > 
Brainstorming

City council members are concerned about pushback from the existing transit workers union. What strategies would you recommend to mitigate this stakeholder risk?

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Sample answer from an expert consultant

1. Inclusive Labor Strategy

  • Job Protection & Transition: Offer retraining and placement guarantees for current workers.
  • Union Inclusion in Planning: Engage unions early; co-develop labor standards through joint committees.
  • Pilot as a Partnership: Where feasible, staff pilot routes with unionized workers or ensure unionization pathways.

2. Communication & Framing

  • Scope Clarity: Frame MicroTransit as filling gaps, not replacing buses (e.g., focus on underserved areas).
  • Transparent Messaging: Launch a narrative focused on access expansion, not labor displacement.

Why this works: One bucket secures the jobs and relationships; the other controls the narrative and reduces resistance through transparency and positioning.

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