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📘 Question
15-3
Your analysis confirmed that the Premium tier lost 5,000 members (-25 percent) while Basic and Family were relatively stable. The COO believes Premium members no longer see enough added value versus the cheaper Basic plan. What tactical actions could FlexFit take to increase retention specifically in the Premium tier?
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Your analysis confirmed that the Premium tier lost 5,000 members (-25 percent) while Basic and Family were relatively stable. The COO believes Premium members no longer see enough added value versus the cheaper Basic plan. What tactical actions could FlexFit take to increase retention specifically in the Premium tier?
Click the audio to listen to the question.
📊 Case Exhibit
Use the exhibit to answer the above question.
Your answer:
Your response will be saved to your account for you to review.
Answer Saved!
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