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📘 Question
19-1
TechForm’s leadership team wants to understand how Kearney will evaluate whether the Mexican market is an attractive opportunity. The engagement manager asks you to outline the main areas of analysis you would pursue to assess market entry feasibility and attractiveness.
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TechForm’s leadership team wants to understand how Kearney will evaluate whether the Mexican market is an attractive opportunity. The engagement manager asks you to outline the main areas of analysis you would pursue to assess market entry feasibility and attractiveness.
Click the audio to listen to the question.
📊 Case Exhibit
Use the exhibit to answer the above question.
Your answer:
Your response will be saved to your account for you to review.
Answer Saved!
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