📘 Question
Industech is evaluating several potential growth segments beyond its existing hardware and software businesses. Each opportunity differs in scale, profitability, and investment intensity. Take a look at the exhibit below, which plots revenue growth against operating margin, with bubble size representing the segment’s expected 2027 revenue.
Which opportunities appear most attractive, and how would you prioritize investment across them?
📊 Case Exhibit

Your answer:
Industech is evaluating several potential growth segments beyond its existing hardware and software businesses. Each opportunity differs in scale, profitability, and investment intensity. Take a look at the exhibit below, which plots revenue growth against operating margin, with bubble size representing the segment’s expected 2027 revenue.
Which opportunities appear most attractive, and how would you prioritize investment across them?
📊 Case Exhibit

