📘 Question
The team estimates that Cornerstone currently serves 120,000 retail customers who qualify for wealth management services based on investable assets. The bank currently has a 4% penetration rate on wealth management products. Peers average 18% penetration with similar customer bases. If Cornerstone could reach 12% penetration and the average annual fee per wealth management client is $2,500, how much incremental annual fee revenue would that generate? What would full peer parity at 18% represent?
📊 Case Exhibit
Your answer:
The team estimates that Cornerstone currently serves 120,000 retail customers who qualify for wealth management services based on investable assets. The bank currently has a 4% penetration rate on wealth management products. Peers average 18% penetration with similar customer bases. If Cornerstone could reach 12% penetration and the average annual fee per wealth management client is $2,500, how much incremental annual fee revenue would that generate? What would full peer parity at 18% represent?
