Torrent Analytics is a B2B software company selling data analytics and business intelligence tools to mid-size enterprises across the US. The company generates $85M in ARR (annual recurring revenue, meaning subscription revenue that recurs on an annual basis) with strong retention, but new customer acquisition has slowed over the past 18 months. EY has been engaged to develop a growth strategy to accelerate ARR toward $150M over three years.

Before reviewing any data, how would you structure the question of how Torrent should grow?