Sentinel AI is a well-funded technology startup that has built a proprietary AI-powered underwriting and risk assessment platform, currently used by three mid-size commercial property and casualty insurers. The founding team believes the platform has significant potential in the small business insurance market, a segment historically underserved by sophisticated risk tools. PwC has been engaged to assess whether this is an attractive entry opportunity and what the go-to-market strategy should look like.

Before reviewing any data, how would you structure this assessment?