RapidShift is a US-based regional freight and logistics company currently operating in the midwest, providing next-day and two-day ground delivery to small and mid-size business customers. The company has built a strong network and solid margins in its home region and is now evaluating whether to expand into last-mile residential delivery, a segment it has never served. The CEO has engaged Kearney to assess whether this is an attractive opportunity and what it would take to win.

RapidShift is a US-based regional freight and logistics company currently operating in the midwest, providing next-day and two-day ground delivery to small and mid-size business customers. The company has built a strong network and solid margins in its home region and is now evaluating whether to expand into last-mile residential delivery, a segment it has never served. The CEO has engaged Kearney to assess whether this is an attractive opportunity and what it would take to win.

RapidShift is a US-based regional freight and logistics company currently operating in the midwest, providing next-day and two-day ground delivery to small and mid-size business customers. The company has built a strong network and solid margins in its home region and is now evaluating whether to expand into last-mile residential delivery, a segment it has never served. The CEO has engaged Kearney to assess whether this is an attractive opportunity and what it would take to win.