📘
Your client is a retail chain operating both online and in-store. The chart below shows average order value ($) by channel in 2021 and 2024.
Which sales channel experienced the highest percentage increase in average order value, and what was the percent increase?
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Your answer:
📋 Solution:
Start by scanning the chart to identify which channels increased.
From the visual, Phone Orders appears to have the largest absolute jump — from $58 to $70. Mobile App also increased, from $42 to $50.
We can rule out Website and In-Store, both of which declined slightly.
Now calculate the percent increase for the two candidates:
- Phone Orders:
$70 – $58 = +$12 → 12 / 58 ≈ 21% increase - Mobile App:
$50 – $42 = +$8 → 8 / 42 ≈ 19% increase
Although Mobile App also saw strong growth, Phone Orders still comes out on top.
We can conclude that Phone Orders had the highest percentage increase in average order value, at approximately 21%. This may suggest that more high-ticket items are being purchased through assisted channels.