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Streaming ARPU Decline
Our client is a subscription-based streaming platform experiencing declining average revenue per user. How would you structure your analysis?
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📋 Solution:
Streaming ARPU Decline
Clarifying Questions:
• Has the pricing structure changed recently?
• Is the decline concentrated in certain customer segments?
Solution:
I would structure this around pricing mechanics, customer mix, and monetization levers.
- Pricing structure
• Evaluate discounting and promotional plans.
• Assess impact of lower-tier or ad-supported plans.
- Customer mix
• Identify shifts toward lower-value demographics.
• Analyze churn and downgrade behavior.
- Monetization opportunities
• Evaluate upselling premium tiers.
• Explore bundling or cross-selling partnerships.
