
KPMG cases are candidate-led and practical, and most advisory candidates also face a written case. Work through a full KPMG-style profitability case step by step, check your math as you go, and compare your answers to a model response.
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KPMG's consulting and advisory work blends strategy with implementation, operations, and deals. Its cases tend to be practical: a margin that has slipped, an acquisition to integrate, or a process to fix, with a clear operational answer at the end.
KPMG cases are generally candidate-led. You clarify the goal, propose a structure, ask for data, and pull it together into a recommendation.
Many advisory candidates get a written case in the second round: a packet of materials, limited time to prepare slides, and a presentation with questions. It is the format candidates most often underprepare for.
Interviewers want answers a client could act on. Name the specific lever, its size, and what it would take to deliver it.
Formats vary by country, practice, and level, and not every KPMG role includes a case. Some advisory roles start with a gamified online assessment, and some teams rely mainly on behavioral interviews. Confirm your process with your recruiter, and see the KPMG interview guide for the round-by-round detail.
These five themes cover most KPMG cases. Each example prompt below is an original KPMG-style prompt, not a real interview question. Pick a tab to see how you would structure it and what math to expect.
This is an original profitability case written in the style KPMG candidates describe: a cost exhibit, two rounds of math, a brainstorm, and a recommendation a client could act on. In a live interview you would drive the structure yourself. Here, each step shows the question an interviewer would likely ask next.
Answer each step out loud or on paper before you reveal the model answer. The suggested times match a strong candidate's pace.
Your client is Hearthstone Bakeries, which bakes packaged bread and sells it to grocery chains across the US Midwest. It sells 200 million loaves a year at an average price of $2.20, for $440 million in revenue. Volumes have held steady, but its operating margin has fallen from 10% three years ago to 5% today. The CEO has asked KPMG to explain why and to recommend how to restore the 10% margin. How would you approach this?
Take about 2 minutes
Interviewer: How would you structure this?
Since volumes are flat, the margin drop must come from price not keeping up with cost. I would compare per-loaf economics three years ago and today:
Then I would look at which cost lines grew fastest, why, and what Hearthstone can control.
Take about 3 minutes
Interviewer: Here is Hearthstone's cost per loaf. What share of the cost increase came from ingredients, and what does that tell you?
| Line | Three years ago | Today |
|---|---|---|
| Price | $2.00 | $2.20 |
| Ingredients | $0.80 | $1.00 |
| Labor | $0.50 | $0.52 |
| Packaging and distribution | $0.30 | $0.37 |
| Overhead | $0.20 | $0.20 |
| Total cost | $1.80 | $2.09 |
Total cost per loaf rose from $1.80 to $2.09, an increase of $0.29. Ingredients rose $0.20 of that, or about 69%.
The bigger insight: Hearthstone's $0.20 price increase covered the ingredient increase almost exactly, but nothing else. The other $0.09, mostly packaging and distribution, came straight out of margin. Profit per loaf fell from $0.20 to $0.11.
Take about 2 minutes
Interviewer: To get back to a 10% margin at today's price, how much cost would Hearthstone need to remove each year?
A 10% margin at $2.20 means a profit of $0.22 per loaf, so cost must fall to $1.98. That is $0.11 less than today. Across 200M loaves, Hearthstone would need to remove $22M a year, about 5% of its cost base.
That is a big target to hit through cost alone, which suggests price should be part of the answer too.
Take about 3 minutes
Interviewer: Hearthstone is considering raising its price 5%, to about $2.31. It expects to lose 4% of its volume. What would its annual profit be?
Volume falls 4% to 192M loaves. Profit per loaf becomes $2.31 minus $2.09, or $0.22. Annual profit is 192M times $0.22, about $42M, compared with $22M today.
That nearly doubles profit and gets the margin back to about 9.5%. The risk is the grocery chains. They have strong buying power, and if they push back or switch more shelf space to rivals, the volume loss could be far larger than 4%.
Take about 2 minutes
Interviewer: What else could Hearthstone do to restore its margin?
Take about 1 minute
Interviewer: The CEO asks what Hearthstone should do. What do you recommend?
"Hearthstone's margin fell because its one price increase only covered rising ingredient costs, while packaging, distribution, and labor costs grew unchecked. Getting back to 10% through cost cuts alone means removing $22M, about 5% of costs, which is hard to do quickly. I recommend combining both levers: build ingredient costs into grocery contracts so price keeps pace, with a targeted increase of around 5%, and run a distribution program to win back the $0.07 per loaf lost there. Together these can restore a margin of 10% or more within a year. The main risk is pushback from grocery chains, so the next step is testing the price change with the two largest customers first."
KPMG case math is practical: margins, price and volume tradeoffs, and savings. Try these four without a calculator, and aim for under a minute each.
A company raises its price 10% and loses 5% of its volume. By how much does revenue change?
Two merging companies spend $40M and $25M on back-office functions. The combined function will cost $50M. What are the annual savings?
A product sells for $12, costs $7 per unit to make, and needs $500K a year in fixed costs. How many units must it sell to break even?
Revenue is $120M and costs are $108M. What is the operating margin?
Many KPMG advisory and consulting offices include a written case in the second round. Prep guides describe a packet of roughly 20 to 40 pages, about 45 to 60 minutes to build a short slide presentation, and then 15 to 20 minutes to present and answer questions. Exact timing and format vary by office.
The exhibit drills are good practice for pulling the key numbers out of dense material quickly.
Every KPMG interview includes behavioral questions, and they carry real weight. KPMG's values are Integrity, Excellence, Courage, Together, and For Better, and interviewers often look for stories that show them.
Prepare four to six stories with clear results, including at least one about influencing someone without formal authority and one about a mistake you learned from. Have a specific answer to "Why KPMG?" that names the service line you applied to, not just the firm.
Practice structuring profitability, integration, and operations cases. Start with the frameworks guide.
Drill math daily: per-unit margins, price and volume changes, and break-even.
Do two timed written cases: read a packet, build three to five slides, and present them out loud.
Run full candidate-led cases with a partner. Redo Hearthstone from memory and time yourself.
Prepare your behavioral stories around KPMG's values and a specific "Why KPMG?"
Premium unlocks the full case library with model answers, plus framework drills and exhibit drills for every part of the case.
See Premium plans Try a free BCG style caseYes, generally. You clarify the goal, propose a structure, ask for data, and drive toward a recommendation.
Many advisory and consulting offices include a written case in the second round. You review a packet, build a short presentation, and present it to interviewers.
Profitability, mergers and integration, market entry, operations, and digital transformation cases are all common, usually with a practical, implementation-focused angle.
No. Some advisory roles focus mainly on behavioral interviews. Confirm with your recruiter whether your process includes a case.
Integrity, Excellence, Courage, Together, and For Better. Behavioral questions often look for evidence of these.
No. It is an original practice case written to match the style KPMG candidates describe. All numbers are illustrative.
Case Prep is an independent practice platform and is not affiliated with, authorized by, or endorsed by KPMG. The Hearthstone Bakeries case, example prompts, and all data on this page are original teaching material.